Visual Merchandising with Product Displays

Product display strategies can help you to create an immersive in-store experience that will encourage your customers to buy and keep them coming back for more. This blog post will provide you with ten product display strategies that will transform your independent brick and mortar store into a visual masterpiece. 

 

 

How to Merchandise Products in Retail Stores

 

1.  Use a Color Story

Using a color story for your product display can create a cohesive and visually appealing shopping experience.

 

• Think earth tones, jewel tones, neutrals, or other cohesive color stories. Select colors that align with your brand and product to catch your customer's attention.

 

2. Eye-catching signage

Placing signs that highlight the features of products or new arrivals can be extremely helpful to direct your customer's attention towards the featured products.

 

• Humans are naturally inclined to read text when it's visible to them. This instinctive behavior becomes particularly useful in a retail environment. Strategically placed descriptive signage or intriguing narratives about products can captivate a customer's interest, encouraging them to learn more about a product, and ultimately, leading to a potential purchase.
• It's not just about what the products look like, but what their stories communicate to the customers. Using this psychological inclination towards reading can significantly enhance product appeal and engagement.

 

3. Create a Mock-Up

Showing customers something unexpected and different through mock displays can encourage them to engage and spend more time in your store. Set up eye-catching and artistic displays within your store.

 

• For instance, a wellness store could create a mock-up of a serene spa setting, using products like essential oils, diffusers, bath salts, and candles. Display these items on a beautifully draped table, accompanied by plush towels and soothing music playing in the background. This display not only highlights the products but also allows customers to envision how these items could enhance their own relaxation and self-care routine.
• Similarly, a home decor store could set up a mock room display, showcasing how different pieces of furniture, artwork, rugs, and lighting can work together to create a stylish and cohesive living space. These displays can help customers visualize the potential of the products within their own homes, encouraging more purchases.

 

4. Highlight a Product

 

• To create a focal point of the store, highlight one product range, item, or collection in a dedicated part of the store and create vignettes around it.

Some ideas for highlighting a Best Seller or New Arrival:

 

• Use White Space: By strategically placing products with ample white space around them, you can draw the customer's attention directly to the items. This minimalist approach can emphasize the product's importance.
• Creative Lighting: Use different types of lighting, such as spotlights or soft ambient lights, to highlight the product. This can create different moods and draw attention to specific items or areas within the store.
• Interactive Displays: Incorporate interactive elements, such as digital screens or product testers, to provide customers with a hands-on experience. This can pique their interest and prompt them to spend more time exploring the product.
• Strategic Placement: Position the highlighted product or collection near the entrance, or along the path that customers are most likely to take. This ensures maximum visibility and exposure.
• Use of Colors: Employ contrasting colors to make the product stand out. Colors can evoke different emotions and reactions, so choose a color scheme that complements the product and enhances its appeal.

 

5. Demonstrate Product Uses

Create mini demonstrations of how your products can be used in everyday life. This can give customers a better understanding of the product's features and encourage them to purchase. For example, if you sell kitchen gadgets, create a display that showcases how your product can save time or make cooking easier.

 

• Incorporate Social Media: Use social media platforms to showcase your products and engage with potential customers. You can share photos or videos of your highlighted product in use

 

6. Display Lifestyle Products

Display products in a way that enables the customers to visualize how it would seamlessly fit into their lives.

 

• Consider a local bookstore wanting to promote the latest coffee table book. They could set up a cozy reading nook near the entrance with a spotlight focusing on the book.

 

 

7. Group & Enhance Similar Products

 

Group the same type of product accessories together to easily display them. For example, displaying all earrings in one display or all handbags in another. This eases the experience for customers who know what type of product they're looking for.

 

8. Use Props & Dioramas

 

Use props and dioramas to assist in showing your products in unconventional or creative ways.

 

How to Use Product Display Props for Visual Merchandising

Block Set Project's display props are versatile tools that can significantly enhance the visual appeal of your product display. Here are a few suggestions:

 

• Create Theme-Based Displays: Use the props to build a theme around your products. For instance, if you sell beach essentials, create a beach-themed display using props like miniature palm trees, sand, and surfboards.
• Highlight Product Benefits: Use the props to demonstrate the benefits of your product. For example, if you sell a multi-purpose kitchen tool, set up a mini kitchen scene showing the tool being used for various tasks.
• Visualize the Product Use-Case: Arrange the props in a way that shows how customers can use the product in real life. For example, if you sell home decor items, create a cozy living room setup with the items.
• Seasonal Displays: Use the Block Set Project's props to create displays that reflect different seasons or holidays. This can draw customers' attention and make your product more relatable.
• Interactive Displays: Set up interactive displays where customers can physically engage with the product. This is particularly effective for children's toys or scented products.

 

Remember, the goal of using display props is to tell a story that resonates with your customers and invites them to imagine the product in their own lives.

 

Your product displays are just as crucial to your business's success as the items you sell. These ten product display strategies can help you to create an immersive shopping experience that will attract and engage your customers. Utilizing these techniques will bring attention to your products, ultimately transforming your independent brick and mortar store into a visual masterpiece. Go try them out, and make your store a unique experience for all your customers.